A Great Logo Is A Doorway To More Leads
We all know the old saying “Don’t judge a book by its cover,” in regards to outward appearances, but running a business is not the same. The image and outward appearance a potential customer first sees when they come into contact with your company or brand will cement into their minds what kind of company you are. It’s also at this critical moment that they decide if they will do business with you. So it’s safe to say that image is everything in today’s modern world of business, and it’s imperative that you represent your company to everybody who comes into contact with it in a way that you’re truly proud of – in a way that represents your brand in the right kind of light, with the right kind of tone.. . and that’s where we come in with our proven track record of excellence in design, graphics and brand creation.
A logo is the first impression potential customers get of your company. Before a potential client ever contacts you or walks into your store, your logo is a representation of your company. Your logo should be a representative of the type of business you are, whether it’s fun, serious, creative, professional…etc.
We’ve Got What Your Logo Needs
Longevity in a changing market.
Once a logo is designed it will represent your company for many years.
Originality and unique style.
It should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
You would not go into a job interview in a dirty t-shirt with gym shorts on, would you?
A logo should reflect the time and amount of thought that went in its design. People don’t always realize the amount of work that goes into a professionally designed logo. Some of the steps of professional logo design involve:
Brainstorming of ideas
Multiple logo options worked up
Amends, tweaking and more amends
One great example I always like to tell customers about when they ask me about the process of designing a logo, is that of the FedEx logo and the deep meaning and loaded symbolism that it embodies. Their company logo tells you with both pictures and words exactly what they do and what they represent. If you look at the logo, notice it’s hidden messages. The logo is famous for the optical illusion hidden within it. If you look closely at the space between the E and the X you’ll notice a small arrow hidden there. This arrow symbolizes their speed and accuracy. If you look closely, you can also see that the shape of and around the lettering can form the image of a truck, a plane, and a train, depicting the modes the company implements to do its work! There is also an important meaning in the colors of the “Ex.” Whatever color the “Ex” differentiates between the different parts of the company so that they can identify which internal sector of the company each truck belongs to, while customers don’t even notice. As an example, an orange “Ex” stands for FedEx express, while a red “Ex” stands for FedEx Freight. So, as can be seen, FedEx has managed to pack quite a bit of information and symbolism into a clean and simple logo, but it was not created in an hour or without a lot of efforts from many people.
A logo is the starting point of your whole corporate or general business image, the colors, typography, and style of a logo will often dictate the corporate look of the rest of a company’s literature. This is far too important of a commodity to cheaply outsource. Trust us, If you do decide to go with the lowest bidder, in the beginning, you will pay for it later on, one way or another. We are as far as logos go…super competitive and fair. Most importantly, the logos we create are ones that work and work well. Check our reviews here and Call us today to get a logo designed so you can make an impact when you hit the ground running with your new business venture, or if you want to bring your old logo up to speed to be competitive. We’ll sit down with you to discuss exactly what you do in your business, what your logo needs entail, and go through the process with as much or as little guidance from you as you desire.